Support

Jules is designed for children aged 4-10. It follows the curriculum of the primary school in the UK.

Is Jules always listening?

No. In Jules Anywhere mode, Jules does not listen. When Jules is paused, it does not listen either.

In Jules Adventures mode, there are two situations where listening is used:

1. During a learning session: after Jules asks a question, you’ll hear a “beep”. This signals that Jules is listening for the child’s answer so it can respond.
2. Waiting for “Hi Jules”: outside an active exchange, Jules listens locally on the device only for the “Hi Jules” wake word. Nothing is sent or processed remotely while waiting for the wake word. Once Jules hears “Hi Jules”, it starts listening to what is said so it can respond.

Yes. A separate safety system reads both what your child says and what Jules is about to say, on every single turn, before your child hears it. It is not a setting: it cannot be switched off, by you, by your child, or by us. No system is perfect, and we say so plainly. But nothing your child says to Jules goes unchecked.

Jules has no screen, so it tells your child in two ways they can see and hear. Its light comes on while it is listening, and it plays a short sound just before it starts. Your child never has to guess.

No. When your child speaks, their words are turned into text so that Jules can understand them, and the recording itself is discarded straight away. We never keep audio of your child. We do keep the written conversation, so that you can read it in the parent app and so that Jules can remember what your child was talking about a moment ago. You can delete any conversation yourself, at any time.

No. Jules uses your child's voice only to work out the words they are saying. It does not create a voiceprint, it cannot tell one person's voice from another, and it cannot recognise your child from a recording.

We do not use your child's conversations to train AI models, and we never sell or share them for anyone else's own purposes. We have data processing agreements and enterprise grade subscriptions in place with the specialist providers who help Jules hear, think and speak so that they must only use your child’s personal data in accordance with our instructions and maintain the confidentiality of your child’s conversations.

Your account, your child's profile and their conversation history are stored in the United Kingdom, in Google's London data centres. While a conversation is actually happening, parts of it are sent to the specialist providers described above so that Jules can hear, think and speak. Some of those providers operate outside the UK. Our Privacy Policy sets out who they are, what each one receives and the protections in place.

Yes, every conversation, in the parent app. This is deliberate. Jules is built so that a parent can always see what their child has been talking about. We also think a child should know that. Jules is not a private diary, and we do not present it as one.

Some things should not be answered by a storytelling toy. If your child asks Jules about their health, their safety, or something personal or upsetting, Jules is designed not to answer it: it is designed to gently point them towards a grown-up they trust instead.

You can delete your whole account whenever you want. That removes your family straight away: profiles, conversations, history, and everything associated with them. It happens immediately, not after a waiting period, and it cannot be undone. You can also read every conversation your child has had in the parent app and delete any of them individually.

A few records have to survive a deletion because the law requires it, mainly purchase receipts we are obliged to keep for tax purposes.

If you would like a copy of your family's information, email us at support@JulesStories.com and we will respond within one month.

Yes. From the parent app you can:

• set up your child's profile, their age and their school year;
• choose the learning goals Jules focuses on;
• set quiet hours, so Jules will not start a conversation at bedtime;
• limit how many adventures your child can have in a day;
• set a maximum volume;
• read and delete their conversation history; and
• delete your account entirely.

Quiet hours and the daily limit are enforced by us, not just displayed in the app: Jules cannot get around them.

A small number of our team can, and only for two reasons: to look into a safety concern, or to help you with a support request you have raised. Every single time someone does, it is recorded who looked, at what, and when, and we keep that record for 18 months.

Please tell us. Email support@JulesStories.com with your account email and roughly when it happened, and we will look at exactly what was said and why. We treat these as our highest priority, because they tell us where our safety systems need to be better.

No. We do not sell your child's information, we do not share it with advertisers, and we never build an advertising profile from what your child says to Jules. There is no advertising anywhere in Jules, and your child is never shown or told about anything to buy.

To make Jules work at all, parts of a conversation are handled by specialist companies as it happens: one turns speech into text, one generates Jules's reply, one gives Jules its voice, and one checks both sides for safety. They are permitted to use that information only to provide that service to us. They are not permitted to use it for their own purposes. How we handle and use your and your child’s personal data is set out in more detail in our Privacy Policy.

Yes. Our offline story library (Jules Anywhere) works with no internet connection at all. Once stories are on the device, your child can listen to them anywhere: nothing is recorded, nothing is sent to us, and Jules does not need to hear anything to play them.

An internet connection is only needed for the interactive adventures (Jules Adventure), for asking Jules questions, and for downloading new stories and updates.

Both. Many of Jules' stories are based on carefully adapted public-domain classics or educational content created by our team. We also use responsible AI to personalise stories for your child's age, adapt the language, and add interactive moments and sound effects. This allows every adventure to feel engaging while staying within carefully designed safety boundaries.

Jules currently focuses on original characters, public-domain classics and educational adventures. If we partner with well-known brands in the future, we'll always make it clear which characters are officially licensed.

AI can occasionally make mistakes. Jules is designed to avoid guessing, to say when it does not know and to direct important health, safety or personal questions to a trusted adult.

Jules has been designed with safety at its core. We use multiple AI safety layers, age appropriate settings, content filters and extensive testing to reduce the risk of inappropriate or frightening responses.

While no AI system can guarantee perfection, Jules is designed to avoid unsafe content, and parents can report any response directly through the app so we can investigate and improve it.

No. Jules is designed to be clear that it is a storytelling device, not a person. It does not ask children to keep secrets, replace relationships or depend on it for emotional support.

Not yet. But we are working on making Jules better every day.

Yes but to be clear: Jules is designed to support learning, not replace education. Through interactive stories and conversations, children can develop reading, vocabulary, maths, creativity, curiosity and language skills in a playful, engaging way, all without a screen.

No. Jules is intended to complement books, conversation and shared storytelling, not replace parents, teachers or independent reading.